Public Relations
Integrated Communication
Design
Public Affairs
Public Relations
On the occasion of the centenary of the Lithuanian Song Festival, together with our client Swedbank and its partner Mastercard, we have created a striking project ‘Kodas Sodas’. Inspired by the elements of the Song Celebration - music and thatched gardens as symbols of togetherness and growth - we have generated a digital version of the musical garden www.kodassodas.lt. On this platform, based on various melodies of Lithuanian songs from the centenary from 1924 to 2024, everyone could generate their own unique digital code and thus contribute to the creation of the largest virtual garden in Lithuania. We also launched a limited edition collection of sweatshirts and T-shirts, with a stylised garden motif, which was very popular. We developed a communication strategy and plan and ensured its implementation from start to finish.
Goals
- Strengthen the image of Swedbank as a sponsor and partner of the event, using innovation and reflecting the identity of the Song Festival.
Kodas sodas
Results
63% of Lithuanians believe the campaign contributed to Swedbank’s image as an innovative and modern bank
21 522
Unique gardens created
53 805
Minutes of music listened to while generating gardens
30%
of the population view Swedbank’s societal role more favorably