Get ready and go. With Karolis

At the beginning of 2024, Swedbank introduced a new service - compulsory motor insurance. Together with content creator Karolis Birgilas, we have created 15 fun videos full of useful tips for real car enthusiasts. Karolis, who portrays characters ranging from a detective to a sheriff, presented complex topics in a simple and humorous way, and the main message was clear: choose Swedbank's compulsory motor insurance. Within a year, the campaign reached more than 5 million views on social networks and became one of the most viewed viral campaigns.