Ovoko Racing Team

Ovoko is an ambitious Lithuanian automotive parts start-up that aims to attract top-class talent. To reinforce its employer image, the company used its sponsorship of the Dakar Rally to create the Ovoko Racing Team with Karolis Raišys and Ignas Daunoravičius. Their participation in the classic race reflected Ovoko's values and mission, while creative communication turned the project into a successful talent attraction tool. Communication about the Dakar team was natural and engaging, with the narrative being developed through both media and internal channels. We offered employees what no one else was doing - behind-the-scenes behind-the-scenes footage of the race, featuring team members themselves. Ovoko's Instagram account became a live Dakar diary and the rally itself became part of the company's daily routine.