Unforgettable experiences

The summer of 2024 marked a significant anniversary in Lithuanian music, as cities and towns echoed with the century-old traditions of the Lithuanian Song Celebration. The event's patron, our client Swedbank, together with partner Mastercard, initiated various sponsorship programs, aiming for even the smallest participants to feel special and part of this grand event. Inspired by this, we decided to surprise 400 participants of the Lithuanian Children’s Choir and, along with renowned Lithuanian artists Monika Liu and Free Finga, give them time together. Together with the client, we created and implemented the concept of this surprise from A to Z: we prepared the script, coordinated its execution with representatives of the Children’s Choir, managed the participation of the performers, addressed filming and editing issues, took care of food and drinks for the children and the entire team, and ensured that everything went as planned. Surprise: Monika Liu and Free Finga, without anyone suspecting, visited the final rehearsal of the Children’s Choir participants before the Song Celebration. During the rehearsal, the performers blended into the crowd, singing Eglė Sirvydytė’s song "Mano namai" together with the choir. Later, they gifted the children their joint song "Beržas". All these moments were captured on camera, being probably the first ever surprise video of such scale in Lithuania.