Strategy
Public Relations
Integrated Communication
Social media
Strategy
Swedbank's sustainability policy is based on UN 17 Sustainable Development Goals. Research shows, that public understanding of sustainability in Lithuania is somewhat fragmented. In accordance with it, Swedbank initiated project SEVENTEEN, together with Vilnius City Municipality and 17 social partners.
Goals
- To raise awareness about UN 17 Sustainable Development Goals.
- To introduce Swedbank and its partners' CSR and sustainability initiatives in an engaging way.
Implementation
In order to effectively raise awareness about Sustainable Development Goals, we had to introduce this topic in an easy and engaging way. 17 partners, 17 quizzes, 17 unique objects in Vilnius city center, and one App to rule them all.
Galerija
Results
Here's what we've achieved:
50k+
people participated in the project
60k+
active engagements on social media
40+
publications about the project in Lithuanian media