Strategy
Public Relations
Integrated Communication
Social media
Strategy
The investment culture in Lithuania is still at a very early stage with only 42% of Lithuanians investing (KOG, December 2022). The most popular instrument is real estate. Various studies and surveys show that many people are interested in investing but do not take that last step to start.
Goals
- 15% higher sales of securities
- 30% more new investment contract
- 15 % more periodic investment contracts
- 15 % more new investors
Implementation
Swedbank’s campaign, which was the mix of advertising and PR actions, gathered the best experts, real people, investors, and converted their stories and advice to a lot of different pieces of information, that were interesting, relevant, reliable.
We collaborated with DELFI, one of the leading media outlets in Lithuania, to create ten episodes of “Investavimo akademija” (Investment Academy) TV shows, which were aired on Delfi TV and published on delfi.lt, the country’s most popular news portal. These shows reached an audience of 900,000 people. Furthermore, we repurposed the TV content into 47 articles on delfi.lt (which were read 360,000 times), on Swedbank’s blog (with 230,000 views), and across Swedbank’s social media accounts, including Facebook, Instagram, LinkedIn, YouTube, and Spotify.
Results
Here's what we've achieved:
30%
higher sales of securities
75%
more new contracts concluded
46 %
more periodic payment contracts
25%
more new entrants to investment