Strategy
Public Relations
Integrated Communication
Social media
Strategy
In order to boost career page visits of one of the top IT employers in Lithuania - Hostinger - we’ve launched a one-day creative and effective Programmers’ Day employer branding campaign.
Goals
- Raise Hostinger employer awareness.
- Boost Hostinger career page visits.
Implementation
The campaign consisted of one billboard near Hostinger's office in Kaunas, one paid article with a very honest headline in the largest Lithuanian business portal Verslo Žinios, and one social media post on a satirical Facebook page Valstybinis Tautos Frontas. That’s it.
Results
Campaign reached and exceeded its initial goals:
1500%
increase in Hostinger career page visits
200+
views of career page job listings
#1
the most read article on Verslo Žinios on the day of publishing