Strategy
Public Relations
Integrated Communication
Social media
Strategy
During the pandemic, a teacher’s survey, commissioned by Swedbank, showed that teachers spend more time preparing for lessons and that their biggest concern was the lack of content for online education. This is how the idea of Mokonomika 2021 - The Largest Remote Lesson in Lithuania - was born.
Goals
- To organize the Largest Remote Lesson in Lithuania with at least 100.000 viewers.
Implementation
During the strictest pandemic lockdown, in less than two months, together with Swedbank and event agency Correctus, we've organized a 3-hour live broadcast with 24 amazing and engaging lessons. Mokonomika 2021 was organized in partnership with Ministry of Education, Science, and Sports of the Republic of Lithuania, and it became part of UNESCO and UNICEF World's Largest Lesson.
Results
The results of Mokonomika 2021 exceeded our wildest expectations
225k+
people watched a 3-hour broadcast of Mokonomika 2021. It equals to 2/3 of schoolkids in Lithuania
30+
articles and reports about the event in Lithuanian media
27M+
contacts reached in the media