![](https://www.bosanova.lt/media/pages/darbai/hipertenzijos-diena/58c14e62a5-1713766884/2020-05-08-12-33-45-author-rytis-seskaitis-1200x.jpg)
On World Hypertension Day, we implemented the project, during which we've 'checked' the blood pressure of well-known sculptures in Vilnius. By doing this, we were raising awareness that one in three Lithuanians have high blood pressure.
Goals
- To commamorate World Hypertension Day.
- Raise awareness about the importance of regular monitoring of blood pressure.
Implementation
May is blood pressure monitoring month. However, due to strict Covid-19 restrictions, we were not able to do traditional in-person blood pressure monitoring activities. Therefore we've teamed up with famous photographer Rytis Šeškaitis and created a photo series of famous Vilnius' sculptures wearing blood pressure monitors. By doing this, we were inviting Lithuanians to regulary check their blood pressure.
Sculptures and monitors
![](https://www.bosanova.lt/media/pages/darbai/hipertenzijos-diena/3cee92d586-1713766884/2020-05-08-14-34-53-author-rytis-seskaitis-1200x.jpg)
![](https://www.bosanova.lt/media/pages/darbai/hipertenzijos-diena/244cef7ded-1713766884/2020-05-08-17-42-00-author-rytis-seskaitis-1200x.jpg)
Results
The project and its key CTA were well received by the society and the media:
40+
publications, interviews and reports in national media