Strategy
Public Relations
Integrated Communication
Social media
Strategy
As the rest of the world, a large number of people take online security for granted. Easy-to-crack passwords, reused in various accounts, not using 2FA - this makes life more convenient. But really? Together with the Nordpass team, we selected the most popular passwords used in Lithuania and turned them into a vivid campaign.
Goals
- To expose the internet security gaps
- To introduce the Nordpass password manager and its capabilities
Implementation
In 2022 together with the NordPass team we released series of video clips and entered the streets of major Lithuanian cities reminding people that your password is not indeed unique and may be hacked in a second. Be aware, use password manager and stay safe on the internet.