Žali: The Shopping Centre of the Future
Branding, community relations, media relations, events management, advertising, social media
Desired outcome: To position Baltisches Haus as an advanced and socially responsible developer. We were also tasked with creating and nurturing the positive atmosphere of Vilnius’ Balsiai district over the next three years.
Solution: Tell a story that hasn’t been told yet. Create a reality show from an idea, and story behind its much-anticipated opening.
- Approximately 20 percent of Balsiai inhabitants became Žali fans on Facebook.
- 50 media appearances, articles and interviews about Žali and Baltisches Haus.
- 14 videos with 27,000 combined views on Facebook and YouTube.
- 12 formal and informal meetings between Baltisches Haus representatives and Balsiai community.