Advertising, scriptwriting, TV and radio commercials

Term: 2020 02 – 03

Client: electronic store

Task: to organize integrated advertising campaign – from the idea and slogan to the advertising material for TV and radio.

Idea: electronic store – an aid to every innovator!

Implementation: in order to increase the awareness of and to emphasize the uniqueness of the brand, we have created TV and radio commercials. Their idea was to talk cheerfully and creatively about innovators through life situations. The advertisements use domestic, comic situations, in which characters improvise with various electronic devices and look for new solutions and experiences.

The result: the chosen creative direction turned into a strategy and new opportunities to develop the stories of innovators in further advertising campaigns.