Magnum Juice

Branding, packaging design

Client: Straikas

Task: To create fresh, tasty, and health-orientated packaging for Magnum Juice. The package needed to reflect the product’s Lithuanian origins, plus involve its target audiences into the production process.

Solution / Results: With students from the Vilnius Academy Of Art, we created the concept, design, slogan and background story for each variation of Magnum Juice. Illustrations inspired by Lithuanian artist, M.K. Čiurlionis were used. The slogan for the product was “Tastes like a fairytale.” Magnum Juice is now available in all major supermarkets across Lithuania, plus a further 200 HoReCa spots across Lithuania.

26 concepts, 6 finalists, 1 winner, and one  public prize.

Packaging design was reviewed in leading global packaging portals
and in local media.

The idea to cooperate with students was followed, and three Lithuanian brands also participated and continued our idea to work with the Vilnius Academy Of Arts.