Story telling, copy, event management, media relations
Client: Biržų duona
Task: To introduce a new product line “Without Gluten”.
Idea: To introduce the first tolerant bread which does not divide people into gluten-intolerant or gluten-tolerant but rather unites everybody with the same taste. Also, #MisijaRugiagėlė (or #MissionCornflower), inspired by the new packaging, was announced.
Solution: We organized a tolerant breakfast and brought together gluten-intolerant and gluten-tolerant people. Together with the gluten-intolerant artist Jolita Vaitkute, guests and food bloggers were the first to try tolerant bread. Each participant had an opportunity to draw on a slice of bread to reveal what relationships and family mean to them. Exclusively for this event, Jolita created a drawing of her wedding moment on a piece of bread.
Result: Publications in the biggest Lithuania’s portals, a lot of reviews, shares and inquires in social media.