Druskininkai recreation and health centre AQUA
Content project, copywriting
Term: 2017 September – December
Client: Aqua Park Druskininkai
Desired outcome: To showcase the health and recreational benefits of visiting the Druskininkai SPA town and its Aqua Park resort.
Solution: The execution of a content project in collaboration with the largest news portal in Lithuania, 15min.lt. The project involved storytelling the wellness benefits of Druskininkai, as well as the unique aspects of the Aqua Park resort, which is the largest waterpark in the region. Stories came from the town’s best chefs, as well as from tours to undiscovered locations, shared memories of Druskininkai from Lithuanian celebrities, plus interviews with Aqua Park staff.
Results: Eleven stories told, five videos created, and more than 99,000 clicks made.