Electronic Opera E-CARMENN
Social networks, advertising
Term: 2016 November – December
Customer: Vilnius City Opera
Desired outcome: To raise awareness surrounding E-Carmen, an electronic music-based opera created by theatre director Dalia Ibelhauptaitė together with producer Ten Walls. The campaign was centralised around the themes of communication, flirting, and love.
Solution: We created Tinder profiles for the opera’s protagonists, which were used to invite their matches to see E-Carmen.
Results: Hundreds of conversations and invitations were carried out and made between characters and their matches to watch E-Carmen. The unusual advertisement created sufficient buzz to gather media attention.