E-CARMEN

Electronic Opera E-CARMENN

Social networks, advertising

Term: 2016 November – December

Customer: Vilnius City Opera

Desired outcome: To raise awareness surrounding E-Carmen, an electronic music-based opera created by theatre director Dalia Ibelhauptaitė together with producer Ten Walls. The campaign was centralised around the themes of communication, flirting, and love.

Solution: We created Tinder profiles for the opera’s protagonists, which were used to invite their matches to see E-Carmen.

Results: Hundreds of conversations and invitations were carried out and made between characters and their matches to watch E-Carmen. The unusual advertisement created sufficient buzz to gather media attention.